Change Management

Any time an organization expands or refines its operations (communications or otherwise), it is instituting change, and change almost always comes with some level of employee/stakeholder resistance.

At the heart of effective change management is communications—specifically, a communications strategy that serves not only to overcome this resistance, but further to generate broad support and active participation in the change.

Change management is typically associated with massive organizational transitions like corporate mergers, organizational re-brands, and IT transformation initiatives. However, as insufficient employee/stakeholder communication is widely regarded as the single greatest threat to the full and timely adoption of virtually any change, it should be carefully considered as part of all communications strategies.